Is It Still Profitable To Create And Sell A Digital Course in 2023?
“If you’re passionate about sharing your knowledge and expertise through a digital course, it’s not just sellable. It’s a conduit for positive change and growth for your students.”
In a world where value and student-centricity reign supreme, digital courses are not just sellable – they are a pathway to making a lasting impact while reaping the rewards of your expertise and passion.
In this episode, let’s debunk the common misconception that “launching a digital course costs too much money." Does having a student-centric approach and a focus on value help digital courses remain incredibly sellable and profitable in today's digital landscape?
Listen to learn about the three compelling reasons why digital courses are thriving and why now is the right time to create your own digital course.
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TDE Episode 23: Is It Still Profitable To Create And Sell A Digital Course in 2023?
Anne: Time for some myth-busting.
Amy Porterfiled is a legend in the field of digital marketing. I listen to her podcast whenever I need a bolt of inspiration myself.
And this episode is no different simply because it’ll definitely light a strategic and creative spark in all of us, especially entrepreneurs, digital marketers and content creators.
One of the episodes I came across was Amy’s take on digital marketing and debunking the myth that "Launching A Digital Course Costs Too Much Money."
Are you on the same boat? Because you might be thinking, "Is it too expensive? Do I have to quit my job? Will I see any returns on my investments?" I understand your concerns, but I'm here to tell you that you're not alone.
This belief is one of the most common objections when it comes to stepping into the world of digital course creation. But here's the thing – it's just that, a myth. And today, I want to show you why this should not be a barrier to creating a successful digital course.
So I’m linking in the show notes an episode I recently came across by the brilliant Amy, where she shares the inspiring story of one of her Digital Course Academy students, Lisa Nunamaker. Lisa had similar worries about the cost of investing in her digital course, but she didn't let that stop her.
Lisa decided to do some number-crunching and found that she only needed to enroll 10 students to make her investment back. Now, keep in mind; this is just one example, and your mileage may vary. But what's truly inspiring here is that in her first course launch, Lisa enrolled 66 students and made a staggering $44,000 in sales, or Php 2 Million!
Professional Inspiration
And here's the takeaway, my fellow creators: Lisa's story is proof that it's possible to recoup your initial investment quickly. Your journey into digital course creation doesn't have to be a daunting financial endeavor.
This success story reminds us that it's about smart planning, determination, and providing value to your audience. It's not about how much you start with; it's about where you can go with your digital course venture.
Secret Recipes to a Successful Online Course
Now, let's dive deeper into why digital courses are not just sellable but thriving as long as they provide real value and prioritize the students. In fact, three key reasons stand out, debunking the myth that the market is oversaturated or unprofitable.
#1 - Evergreen Learning
The first reason is what I like to call "Evergreen Learning." In our fast-paced world, people have an insatiable appetite for knowledge. They're constantly seeking solutions, skills, and information to improve their lives or businesses.
And here's the thing: when you create a digital course with a student-centric approach, addressing their specific pain points and offering real solutions, you're tapping into this evergreen demand. It's not about what's trending today; it's about providing enduring value that people will seek out year after year.
So, the first reason is clear: as long as your digital course is built to truly help your students, it remains incredibly sellable because it addresses an ongoing need.
#2 - Building Trust and Authority
The second reason is all about building trust and authority. The online space is crowded, no doubt about it, but that doesn't mean your unique expertise and perspective can't shine through.
When you prioritize value over volume, you establish yourself as an authority in your niche. By truly understanding your audience's needs and delivering on your promises, you're not just selling a course; you're building a long-lasting relationship.
Trust is the currency of the digital age. And by focusing on value and your students' success, you're investing in a reputation that can pay dividends for years to come.
So, the second reason is crystal clear: the key to sellable digital courses lies in trust and authority, and that's achieved by putting your students' needs front and center.
#3 - Word of Mouth and Community
The third and final reason centers around the power of word of mouth and community. In this interconnected world, a happy student can become your best marketing asset.
When your digital course creates real, tangible results, students become not just satisfied customers but part of a community. They share their successes with friends, family, and colleagues, amplifying your reach beyond what marketing dollars can achieve.
I've seen this happen countless times in my journey. A well-crafted course that genuinely helps students can spark a community of advocates, each sharing their stories, celebrating their progress, and encouraging others to join in.
So, the third reason is loud and clear: when your digital course is student-centric and value-driven, it can organically grow through the power of word of mouth and community building.
Digital Courses Alive and Well
The profitability of digital courses is very much alive and well. As long as you provide value and maintain a student-centric focus, your course can find a receptive audience and flourish.
If you're passionate about sharing your knowledge and expertise through a digital course, remember that it's not just sellable; it's a conduit for positive change and growth for your students.
Let's also break free from the myth that "Launching A Digital Course Costs Too Much Money." The digital course world is full of potential, and Team Dklutr is more than happy - and ready - to help you tap into it. Remember, Team Dklutr is always here to assist you in decluttering your thoughts, untangling your ideas, and unleashing your creativity.
Thank you for joining me today on The Dklutr Effect. If you want to dive deeper into this topic or need guidance on your digital course journey, don't hesitate to reach out. Until next time, stay curious and keep creating!
If you haven't already, make sure to subscribe to our podcast so you never miss an episode. This is Team Dklutr, signing off. Take care, stay curious, bye for now!
