Sick of Branding Yet? Don't Be.
“Personal branding is about consistently bringing value to your audience over time”
Picture this: Brands are like your closest friends, investing their time and energy to truly understand your needs, desires, and oh-so-amazing preferences. They've got quality, durability, and style on lockdown because they know those are the things that make your heart skip a beat. It's like they've cracked the code to create products that perfectly align with your every desire.
Now, when you choose to value these brands that embrace your preferences as the heart and soul of their branding, it's like finding your style soulmate, where every purchase becomes an expression of who you are and what you believe in.
If brands do their job well, then they become more than just labels; they're your partners in fashion, in life, and in creating a uniquely YOU experience.
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Episode 3: Sick of Branding Yet? Don't Be.
Creating brand trust
Carl: What's the brand that you trust the most?
Anne: McDonald's, they're a trusted brand. For most people, but for me not so much because of health reasons, but undeniably they have very high brand recall.
How about you? What's yours?
Carl: Mine would be Apple. That's what came to mind first, and I resonate with the brand a lot because I'd say their commitment to efficiency and innovation and also the design philosophy.
Anne: But yeah, very modern and minimalist.
Carl: Yeah. For me, it was too expensive. And resonating with the brand is what makes us buy, we love to buy from people we can relate to and trust.
Anne: Building a brand actually It's not about the maker. It's not about your product or your service, it's about your customer. And this comes to play even more so for personal brands.
Carl: Personal brand is about consistently bringing value to your audience over time. Until you become an authority.
If you do this long enough and you become someone people trust.
Anne: And if you're building a brand, would you agree that you need to shine the spotlight on things that the customers value and not on the brand yourself?
Building a brand is twofold
Carl: First, it's figuring out who you are and your audience. If you want a reputation that is customer-centric, and if we may emphasize it, then you need to know your audience inside and out.
Ask these questions:
What do they buy?
What do they care about?
Do they hang out with you?
Where do they hang out?
Purchasing is highly behavioral and psychological, especially if your product goes beyond the basic levels of Maslow's hierarchy of needs.
Anne: We recognize that there's a massive struggle for brands to consistently connect with their audience and not just the big brands even, you know, as we said earlier, personal brands.
So attention-grabbing content should always be an integral part of every marketing campaign.
Carl: Part of psychographics also is about knowing what your audience cares about consistently. What topics and themes are they interested in?
This will help you with planning out content, feeding their hunger for your content and information, which means you have to play the long game.
Anne: It's not about going viral though. You know, virality certainly helps, but it's establishing a strong connection with your audience over time because that's what builds brand loyalty.
Build a foundation for your target market
Carl: So it's okay to start with little engagement at first. So build a foundation for your content.
Anne: The reason is brands build themselves around their target markets. So it's about you.
Brands invest time and effort in understanding your needs, your taste, and your values. They know you want quality. They know you need durability, and they know you're going after style.
So by aligning their branding with your preferences, they're in tune to create products that fulfill your desires and preferences.
Carl: Well, it's not just about products, it's about the value a brand represents, which a lot of companies are doing, they have to be clear on their value proposition which aligns with your own values and beliefs. Otherwise, then you won't resonate with it.
When you associate with a brand that shares your ideas, it creates a deeper emotional connection.
Carl: So remember, when you choose to value brands that put your preferences at the core of their branding, you embark on a journey of satisfaction, personalization, and shared values.
It's a win-win situation for both you and the brand. That's the bottom line of it all.
